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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Damian Ryan, Calvin Jones
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Ayantek, a full-service digital marketing firm offering innovative web, mobile, search, and social media solutions to some of New England's largest companies, has a vision that probably sounds pretty familiar to most marketing agencies. According to They help their customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. In other words, the restaurant website, its online presence and corresponding digital marketing efforts have become the main point of contact with would-be patrons. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation book download. Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. Marketing topic(s):Content marketing creative and formats. These are the brand marketing trends that “Analytics empower marketing organizations to understand customer behaviors, interpret engagement strategies, improve customer experiences — and to ultimately deliver better results for the organization.” Where do we go from here? And yet, many Restaurateurs need to upgrade their website technology to the next generation of Content Management System (CMS) to enable management of desktop, mobile and tablet website content within the framework of Responsive Design on Server Side (RESS) and via a single dashboard. In this post I will share some of the takeaways, from one of my shared Symposium presentations, How to be successful with your Digital Marketing System Implementation in a few simplified steps. Legal services: Engaging the non-engagable through content marketing For law firms, word of mouth has always been the principal generator of work. With just a couple of weeks until the new year arrives, it's time to start thinking about the trends that are dominating brand marketing and will stick around or get even bigger in 2013.